NEWFOUNDLAND'S
BRAND
Where is home?
If you ask most people where home is, they tell you where they live.
If you ask a Newfoundlander where home is, the answer is most always Newfoundland.
There’s something about Newfoundland that calls your name no matter where you live. It touches your soul like no other place in the world can.
Story
Hi, I'm Lacey Cribb
I live in Alberta, but Newfoundland will always be my home.
I created the Back East Co Brand as a way to feel close to home no matter where you are. It is designed by Newfoundlanders for Newfoundlanders. Yes, honorary ones too!
Imagining the saltwater breeze on your face.
THE BACK EAST CO. BRAND WILL HAVE YOU:
Ultimately feeling like you are home.
Conversing and sharing stories of home.
Feeling like you are being hugged and enveloped by the warmth of the place.
My very short story
Lacey, the founder of Back East Co., is from the Burin Peninsula (Marystown to be exact). She left NL in 2009 for work out West.
She lives in Alberta with her fiance Kyler raising their 2 children. They go Back East to NL every year.
The rock calls my name and beckons me to return home just as it does most Newfoundlanders who live away.
I feel its pull every so often and I jump on a plane so that the place I call home can seep into my soul and rejuvenate me.
That’s how I want you to feel every time you put on a piece of Back East clothing. I want you to feel like you are back home and are being hugged and enveloped by the warmth of the place. I want you to feel the saltwater breeze on your face. I want you to feel like you are home.
Coming soon
The Podcast
The podcast will be full of fun & heart warming stories about Newfoundland & Newfoundlander's who live away.
Apply to be a guest.